The Brain Sell

The Brain Sell

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Lewis, Dr. David Nicholas Brealey Publishing, 2013 Audio summary available
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IN THIS SUMMARY

In the last 50 years, neuroscience has made tremendous strides in understanding the brain, even developing techniques to measure people’s thoughts and emotions in real time. For advertisers and marketers, brain research is enormously beneficial for improving market research findings and designing more enticing retail experiences. In The Brain Sell, Dr. David Lewis draws from his own experiences as a neuroscience researcher to relate how neuroscience, behavioral economics, and consumer psychology have led to the development of increasingly more effective methods of advertising and retailing. Dr. Lewis also explores the fields of data collection and analysis, and discusses concerns consumers have about how their personal data is being collected and studied.