Blue Ocean Strategy

Blue Ocean Strategy

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Kim, W. Chan | Mauborgne, Renée Harvard Business School Publishing Corporation, 2005 Audio summary available
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In the continual quest for sustainable growth, companies have traditionally focused on the competition. They have fought over the same customers, tried to improve on the same benefits, and hoped to wring profits from a shrinking revenue stream. In Blue Ocean Strategy, professors W. Chan Kim and Renée Mauborgne argue that the key to success is to make the competition irrelevant. They offer a practical, tested analytical framework that innovators in any sector can use to create new, uncontested market space. In this “blue ocean,” organizations can take advantage of untapped demand and deliver powerful leaps in value—both for their customers and for themselves.