Big Data @ Work

Big Data @ Work

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Davenport, Thomas H. Harvard Business School Publishing Corporation, 2014 Audio summary available
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In Big Data @ Work, Thomas H. Davenport reports that the challenges and opportunities of big data are very real. Based on research into dozens of companies, Davenport explains why big data matters, what technologies make it possible, and how to acquire those technologies. He then presents the keys to implementing big data projects, whether they are focused on cost reduction, time savings, or developing new products and services. The lessons are drawn from startups and familiar online giants that have used big data effectively.