Beyond the Sales Process

Beyond the Sales Process

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Andersen, Steve | Stein, Dave AMACOM, 2016 Audio summary available
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IN THIS SUMMARY

Top-performing salespeople can no longer achieve success by applying traditional sales tactics. They must adapt to the changing marketplace and employ new approaches that will allow them to effectively engage with customers, develop and win new business, and establish strong, mutually beneficial relationships. In Beyond the Sales Process, Steve Andersen and Dave Stein provide 12 proven strategies that successful sales professionals can apply before, during, and after the sale. These strategies will enable customer-facing personnel to demonstrate their value to customers and become trustworthy, credible partners who fully understand their customers’ needs and want to help them succeed.