Beyond the Idea

Beyond the Idea

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Govindarajan, Vijay | Trimble, Chris St. Martin's Press, 2013 Audio summary available
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IN THIS SUMMARY

Too many companies devote most of their time to inspiration instead of the “other side” of innovation—execution. Beyond the Idea by Vijay Govindarajan and Chris Trimble helps companies get past the idea stage of innovation and figure out how to execute plans successfully by organizing innovation initiatives into three models. Executing ideas within these models allows companies to work on them and allocate the proper staff based on the amount of time they have to spend on execution of ideas, whether they are replicable, or if they need to be customized.