Beyond Competitive Advantage

Beyond Competitive Advantage

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Zenger, Todd Harvard Business School Publishing Corporation, 2016 Audio summary available
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IN THIS SUMMARY

Many profitable and competitive companies suffer from stagnant stock prices. In Harvard Business School Publishing’s Beyond Competitive Advantage, corporate strategy expert Todd Zenger argues that in order to keep stock prices growing, companies must continuously identify new value creation opportunities. Zenger provides leaders with a road map to developing effective corporate theories, which define how companies can identify worthwhile business opportunities and use their unique assets to create new value over time.