Beyond the Babble
IN THIS SUMMARY
Communication is one of the most important tools leaders can use to focus their employees on understanding, embracing, and delivering a company’s strategy. However, most individuals reach positions of leadership without learning how to communicate with others in a way that not only accurately conveys information, but elicits a successful response. In Beyond the Babble, Bob Matha and Macy Boehm present a three-step process for leaders to improve communication in their companies. The process, known as the On Strategy approach, has one goal: to provide leaders with the process and tools needed to achieve better business results with effective communication.