Beating the Commodity Trap (Chinese)

Beating the Commodity Trap (Chinese)

Share

D’Aveni, Richard A. Harvard Business School Publishing Corporation, 2010
Price: $99.
Subscribe
Only available to full subscribers

IN THIS SUMMARY

No matter how unique a product or service is when it first enters the market, eventually it will be commoditized—or rendered indistinguishable from its competition through hypercompetitive market forces. To avoid the most common commodity traps, you must proactively identify commoditization threats and make the right strategic moves at the right time. In Beating the Commodity Trap, strategy theorist and thought leader Richard A. D’Aveni shares frameworks and strategies for guarding against commoditization while creating new business opportunities.