Be the Business

Be the Business

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Heller, Martha Taylor & Francis Group, 2016 Audio summary available
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IN THIS SUMMARY

In Be the Business, Martha Heller demonstrates how the steady evolution of technology has resulted in IT becoming the heart of every business. No longer existing as merely a support function, IT now drives from the backseat. As businesses adapt to this new technology model, their CIOs must transform from technologists to strategists and from account managers to financial leaders. They have no choice but to develop new competencies to successfully confront the host of new challenges stemming from the rapidly evolving and growing role of technology.