Bargaining for Advantage

Bargaining for Advantage

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Shell, Richard G. G. Richard Shell, Penguin Books, 2000
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IN THIS SUMMARY

This book is a guide to better negotiation practice, not a substitute for it. It will show that while negotiation is not a rocket science, it is not simple intuition either. No matter who you are, your intuition will fail you in important bargaining situations. To improve, you need to shed your assumptions about the process and open yourself to new ideas. The approach to negotiation this book uses is called Information-Based Bargaining. This approach focuses on three main aspects of negotiation: solid planning and preparation before you start, careful listening so you can find out what the other side really wants, and attending to the "signals" the other party sends through his or her conduct once bargaining gets underway.