The Balanced Scorecard

The Balanced Scorecard

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Kaplan, Robert S. | Norton, David P. Harvard Business School Publishing Corporation, 1996 Audio summary available
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IN THIS SUMMARY

In The Balanced Scorecard, Robert S. Kaplan and David P. Norton—recognized architects of the renowned Balanced Scorecard—show managers how to use this tool to mobilize employees to accomplish their company missions. The “Balanced Scorecard” is a management system that executives can use to develop employees and drive change. The four perspectives of the scorecard help organizations align personal, organizational, and cross-departmental efforts and ultimately to meet customer and shareholder objectives.