Audio Titles

Audio Titles

 
In Search of the Obvious Trout, Jack John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...

Audio summary available
 
 
Strengths Based Leadership Rath, Tom | Conchie, Barry Gallup, Inc. , 2008 Leadership, Personal Growth

In Strengths Based Leadership, Tom Rath and Barry Conchie discuss the importance of identifying one’s natural strengths and how they fit into the four domains of leadership: Executing, Influencing,...

Audio summary available
 
 
Talent Is Never Enough Maxwell, John C. Thomas Nelson Inc. , 2007 Human Resources, Leadership, Personal Growth

We frequently attribute great accomplishments to great talent. However, if success depends on talent alone, then why do we all know talented people who are not successful? In Talent Is Never Enough,...

Audio summary available
 
 
It's All Politics Reardon, Kathleen Kelley Broadway Business , 2006 Leadership, Personal Growth, Relationships

Business is not a spectator sport. Regardless of skills and hard work, anyone who aspires to advance in business cannot afford to be apolitical. In It’s All Politics, Kathleen Kelley Reardon explains...

Audio summary available
 
 
From Concept to Consumer Baker, Phil Pearson Education, Inc. , 2009 Management, Marketing, Productivity

Successful products not only depend on a good idea; they also require cost-effective manufacturing, customers who are willing to buy, and strong marketing and distribution programs. The steps leading from product...

Audio summary available
 
 
Rethink Merrifield, Ric FT Press , 2009 Change Management, Innovation, Management, Productivity

When it becomes necessary to search for cost efficiencies and business improvement ideas, company leaders tend to focus on fine-tuning processes (the hows) rather than focusing on what companies actually do and why...

Audio summary available
 
 
Unleashing Innovation Snyder, Nancy Tennant | Duarte, Deborah L. Jossey-Bass , 2008 Business Biographies, Innovation

Every company wants to be an innovation leader. After all, companies that innovate are ultimately those that thrive. Unfortunately, most companies that institute innovation programs do it in a manner that thwarts the...

Audio summary available
 
 
Secrets of the Marketing Masters Martin, Dick AMACOM , 2009 Business Strategy, Marketing

With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a...

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The Corporate Transformation of Health Care Geyman, John P. Springer Publishing Company, Inc. , 2004 Health Care, Human Resources

The health care system in the United States is entering a period of transition as reform efforts stand to affect the entire industry over the next few years. In The Corporate Transformation of Health Care...

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Beyond Good Company Googins, Bradley K. | Mirvis, Philip H. | Rochlin, Steven A. Palgrave Macmillan , 2007 Business Strategy, Social Responsibility

Executives today are confronted with a paradox. The public holds business leaders in low regard, mistrusts what they say and the motives behind what they do, and sees big companies as too powerful and much more...

Audio summary available