Audio Titles
Audio Titles
In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...
In Think Like a Marketer, author Lauron Sonnier motivates businesses to stand out from the crowd and competition by demonstrating that marketing does not have to be complicated, it just has to...
A large number of people start businesses every day, and many more dream about becoming their own bosses. All of these people are talented and skilled, and they have great ideas; but, without a strong knowledge about...
In High-Tech, High-Touch Customer Service, author Micah Solomon teaches businesses how to navigate customer service in world of rapid technological advancement and ever-changing customer behavior and...
Today’s business world has become so interconnected that most businesspeople now regularly work with colleagues, customers, or suppliers from other cultures. Not everyone in the world shares American attitudes toward...
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
Mobile application software has become an integrated component of the way many people socialize, run businesses, schedule appointments, and entertain themselves. The term app is now commonly understood to mean any...
In Power Questions, Andrew Sobel and Jerold Panas show how questions are the best way to deepen relationships, build a business, and influence people. The authors show that asking the right questions...
Every company wants to be an innovation leader. After all, companies that innovate are ultimately those that thrive. Unfortunately, most companies that institute innovation programs do it in a manner that thwarts the...
In Creating Your Own Destiny, Patrick Snow gives people the tools and resources they need to break out of the corporate grind and take control of their professional lives. The author discusses the...
