Audio Titles

Audio Titles

 
Brand Relevance Aaker, David A. 2011 Marketing

In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In  Brand Relevance...

Audio summary available
 
 
The Dragonfly Effect Aaker, Jennifer | Smith, Andy | Adler, Carlye Jossey-Bass , 2010 Marketing, Technology

When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...

Audio summary available
 
 
Reading Minds and Markets Ablin, Jack | McGee, Suzanne FT Press , 2009 Marketing

In Reading Minds and Markets, veteran financial adviser Jack Ablin reveals how to outperform the market with top-down, process-driven investing. Investors often wonder which stocks to choose, but...

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Quitter Acuff, Jon Lampo Press , 2011 Personal Growth

In Quitter, Jon Acuff challenges the idea that work is just what people do to finance the rest of their lives. Rife with personal anecdotes and pop-culture references, and aimed at readers in their 20s...

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Strategic Leadership Adair, John Kogan Page Limited , 2010 Business Strategy, Leadership

Organizations need effective government to flourish; however, leadership is a difficult vocation that requires knowledge and experience. Fortunately, history offers a wealth of theory, knowledge, and practical examples...

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Change Your Questions, Change Your Life Adams, Marilee Berrett-Koehler Publishers, Inc. , 2009 Personal Growth

In Change Your Questions, Change Your Life, Marilee Adams uses the story of Ben in order to show how the principles of Question Thinking benefit individuals in the workplace and at home. The primary...

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BrandDigital. Adamson, Allen P. Palgrave Macmillan , 2009 Marketing, Technology

In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...

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Snap Judgment Adler, David E. FT Press , 2009 Economics & Finance

In Snap Judgment, David E. Adler examines how people’s instincts and intuitive judgments intersect with financial markets, and create decisions that are not beneficial to the individual investor. Snap...

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Merge Ahead Adolph, Gerald | Petitt, Justin | Sisk, Michael McGraw-Hill , 2009 Business Strategy

Mergers and acquisitions (M & A) and other corporate development deals have never been more important than they are today. But a variety of factors – including globalization, the speed with which deals are closed,...

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Igniting Gen B and Gen V Ahlrichs, Nancy S. Davies-Black Publishing , 2008 Diversity, Human Resources, Management

To compete in today’s marketplace, corporations need to develop employees that do more than just show up every day to work: employees need to be engaged in their work. Unfortunately, companies have historically...

Audio summary available