Audio Titles
Audio Titles
In his book StoryBranding, Jim Signorelli shows readers how stories can be used as a unique, powerful way to define and sell a brand’s value. He defines a story as “a narrative about a character...
The weighted average cost of capital, value-based management, mergers and acquisitions, and risk management are important components of corporate finance today. Yet, understanding how they work and how to implement...
Customer service has a tremendous effect on customers’ attitudes toward a company, what they tell others about it, and whether they continue to patronize that company or go elsewhere. In his book Strategic...
In Strategic IQ, author John Wells issues a wake-up call to all companies—big and small, new or established, successful or floundering—about why businesses fail and what they must do to continually...
Organizations need effective government to flourish; however, leadership is a difficult vocation that requires knowledge and experience. Fortunately, history offers a wealth of theory, knowledge, and practical examples...
In Strategic Performance Management, Bernard Marr combines his expertise, research, and observations into a detailed navigation of Strategic Performance Management, the process of managing and...
Too many project teams and project managers fail to accomplish their goals because they lack “the right tools to think, plan, and act effectively.” In Strategic Project Management Made Simple, Terry...
Creating and delivering strategic sales presentations is challenging because they are usually given to high-level executives and must fit into a company’s defined sales strategy. In Strategic Sales...
Many companies fear that adopting environmentally sustainable policies will reduce their profits or that trumpeting their achievements will only invite criticism from environmental activists that they failed to do more...
In Strengths Based Leadership, Tom Rath and Barry Conchie discuss the importance of identifying one’s natural strengths and how they fit into the four domains of leadership: Executing, Influencing,...
