Audio Titles

Audio Titles

 
Edge Strategy Lewis, Alan | McKone, Dan Harvard Business School Publishing Corporation , 2016 Business Strategy

Companies that spend their entire time focused on their core products or on introducing new products to new markets seem to be the norm. However, a less risky, less volatile way to increase revenues and profits...

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Global Brand Power Kahn, Barbara E. Wharton Digital Press , 2013 Global Business

In Global Brand Power, Barbara E. Kahn shows how strong brands have achieved global recognition, assessed brand value, and utilized brand communications and repositioning strategies to achieve success...

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The Power of Peers Shapiro, Leon | Bottary, Leo Bibliomotion, Inc. , 2016 Relationships

As Leon Shapiro and Leo Bottary explain in The Power of Peers, isolation can be detrimental to a CEO’s effectiveness in today’s fast-paced business world. The solution to CEO isolation lies in working...

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The Effective Manager Horstman, Mark John Wiley & Sons, Inc. , 2016 Management

Most managers are ineffective at their jobs because they have not been trained to successfully lead their people. Based on interviews with 91,000 managers, as well as personal research and case studies, Mark Horstman...

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Beyond Advertising Wind, Yoram (Jerry) | Findiesen Hays, Catharine | Advertising Innovation Network, The Wharton Future of John Wiley & Sons, Inc. , 2016 Marketing

In Beyond Advertising, Yoram (Jerry) Wind and Catharine Findiesen Hays argue that traditional advertising practices will no longer be effective by the year 2020. However, organizations can remain...

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Communication the Cleveland Clinic Way Boissy, Dr. Adrienne | Gilligan, Dr. Timothy McGraw-Hill Education , 2016 Communication

In today’s competitive healthcare marketplace, it can become easy for care providers to forget about using communication skills to build successful physician-patient relationships. In Communication the...

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20 Minute Manager: Difficult Conversations Review Press, Harvard Business Harvard Business School Publishing Corporation , 2016 Communication

Whether confronting a colleague, giving feedback, or filing a complaint with management, finding the right words and methods to express oneself during a difficult conversation can be a challenge. And while most...

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Contagious Culture Cavanaugh, Anese McGraw-Hill Education , 2016 Leadership

People often think they succeed based on their abilities alone, but their intention, energy, and presence can have a significant impact on their careers, transforming them into leaders people want to follow rather than...

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The Optimistic Workplace Murphy, Shawn AMACOM , 2016 Productivity

The Optimistic Workplace by Shawn Murphy focuses on changing an organization’s atmosphere rather than its culture. It explores organizational climate—the willingness of leaders to infuse what the...

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Concrete Economics Cohen, Stephen S. | Bradford DeLong, J. Harvard Business School Publishing Corporation , 2016 Economics & Finance

A nation’s economy does not become robust organically—it requires deliberate, thoughtful guidance. InHarvard Business Review Press's Concrete Economics, Stephen S. Cohen and J. Bradford DeLong...

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