Audio Titles

Audio Titles

 
Rocket Silverstein, Michael J. | Bolden, Dylan | Jacobsen, Rune | Sajdeh, Rohan McGraw-Hill Education , 2016 Marketing

Research has found that successful, enduring brands generate positive financial results. Firms with strong brands tend to have higher valuations and margins than peer companies. While brands are powerful, they are also...

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Social Movements for Good Feldmann, Derrick John Wiley & Sons, Inc. , 2016 Social Responsibility

Social Movements for Good by Derrick Feldmann is a guide for generating social change in many different settings. This book is a study of how companies and organizations generate widespread, high-...

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Big Bang Disruption Downes, Larry | Nunes, Paul Penguin Group , 2014 Innovation

Disruptive innovation is not new, but it is taking on a new form. In an environment of continual disruptive technology fueled by the proliferation of the Internet, ubiquitous computing, and mobile devices, Big...

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The Mentor Myth Carreau, Debby Bibliomotion, Inc. , 2016 Relationships

The Mentor Myth by Debby Carreau pokes a hole in the theory that having a mentor is essential for growing professionally and reaching the top rungs of the corporate ladder. The word “mentor” is an...

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Changing Your Company from the Inside Out Davis, Gerald F. | White, Christopher J. Harvard Business School Publishing Corporation , 2015 Change Management

In the Harvard Business Review Press title Changing Your Company from the Inside Out, Gerald F. Davis and Christopher J. White demonstrate how to create positive social change within an organization....

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All the Leader You Can Be Bates, Suzanne McGraw-Hill Education , 2016 Leadership

Executive presence is a sometimes nebulous concept that people define with phrases such as “able to command a room” or “gravitas.” In All the Leader You Can Be, Suzanne Bates explains how her CEO...

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Duct Tape Selling Jantsch, John Penguin Group , 2014 Marketing

The world is changing, and so too are the qualities required to be a successful salesperson. In Duct Tape Selling, John Jantsch makes the case that to be successful in today’s sales environment,...

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The Wisdom of Teams Katzenbach, Jon R. | Smith, Douglas K. Harvard Business School Publishing Corporation , 1993 Teams

Although team is a commonplace word, a true understanding of the concept of team can be difficult to grasp. In Harvard Business Review Press’s The Wisdom of Teams, Jon R. Katzenbach and Douglas K....

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Disruptive Marketing Colon, Geoffrey AMACOM , 2016 Marketing

In Disruptive Marketing, Geoffrey Colon claims that the world marketers face today is one where binary and linear decision making no longer works. This is because consumers now control brands, not the...

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The Six Secrets of Raising Capital Fisher, Bill Berrett-Koehler Publishers, Inc. , 2014 Economics & Finance

Gaining the interest of investors means gaining both their emotional involvement and financial confidence. The traditional methods such as idea-pitching and writing exhaustive business plans are weak approaches that...

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