AUDIENCE

AUDIENCE

Share

Rohrs, Jeffrey K. John Wiley & Sons, Inc., 2014 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

Before a company has customers with which to build relationships, it must find an audience to speak to about its products and services. Everyone is a consumer in some capacity, and no one is fully owned by any brand. Companies need to earn the loyalty of customers and work to keep it. In Audience, Jeffrey K. Rohrs shows that businesses that do not seek to increase their own proprietary audiences will fall behind their competitors. These companies must make audience development a priority.