Art Thinking

Art Thinking

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Whitaker, Amy HarperCollins Publishers, 2016
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IN THIS SUMMARY

Although many people consider art to be objects like paintings or sculptures, the term “art” can be viewed with a broader lens. In the world of business, creativity is essential for innovation. Leading organizations create competitive advantage through inventive business models, management structures, and product offerings. In Art Thinking, Amy Whitaker asserts that “art” can be defined as humans’ ability to think and create in ways that are uniquely their own. She offers a framework for businesses and individuals to apply tools used in the artistic process to channel creativity toward results.