The Art of Innovation
IN THIS SUMMARY
In recent years, innovation has been the requisite core competence for companies of every size and in every business and industry. However, no one seems to do it better than IDEO, the award-winning design and development firm that has created hundreds of cutting-edge products and services for many of the world’s best known brands, as well as for many startup enterprises. The Art of Innovation goes behind the scenes of this imaginative and highly energized company to reveal the secrets of each stage of IDEO’s process of strategic creativity, demonstrating how the company makes innovation a way of life.