The Art of Engagement

Every company has a mission statement, a vision, and goals they would like to achieve. Businesses continually create strategies to meet their goals and they seek the most forward-looking and innovative employees to help them do so. So why, despite extensive planning and exceptional employees, do most businesses routinely fall short of what they envision? In The Art of Engagement Jim Haudan argues that it is rarely because the business strategy itself is flawed but rather because companies fail to execute their strategies effectively. For Haudan, there are two broad explanations for the failed execution of strategies. First, companies attempt to implement strategy while disregarding who its employees are. Second, not only do companies fail to engage employees in their work, but they rarely demonstrate exactly how a given strategy will be executed.