The Art of Being Unreasonable

The Art of Being Unreasonable

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Broad, Eli John Wiley & Sons, Inc., 2012 Audio summary available
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IN THIS SUMMARY

Eli Broad’s most cherished possession, a paperweight from his wife Edythe, is inscribed with these words from George Bernard Shaw: “The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man.” From changing the pronunciation of his family’s name to leveraging his wealth to achieve what others might dismiss as impossible, Broad has been an artfully unreasonable man all his life, and proud of it. In The Art of Being Unreasonable, the billionaire philanthropist shares how his unorthodox approach to business and his predilection for meticulous research have made him successful in not one but four separate careers over the course of six decades.