...And the Clients Went Wild!

...And the Clients Went Wild!

Share

Kuzmeski, Maribeth John Wiley & Sons, Inc., 2010 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

Successful companies understand how to reach out to people who are interested in their products and services, creating a strong emotional connection. In …And the Clients Went Wild!, Maribeth Kuzmeski describes how businesses can communicate the benefits of their products or services to customers, as well as build trust and credibility in their brands. She illustrates in detail how marketing can create “a compelling message for an offering that clients will buy and then won’t be able to stop talking about.” Her ultimate goal is to provide a blueprint for growing a loyal customer base and increasing sales.