All Summaries
All Summaries
Every company wants to be an innovation leader. After all, companies that innovate are ultimately those that thrive. Unfortunately, most companies that institute innovation programs do it in a manner that thwarts the...
Crises constantly arise in the world of global business. All career managers will experience a crisis at some point, be it the aftermath of a recession or a change in the way consumers spend their money. Regardless of...
Developing a powerful business presence on the Web is only the beginning for companies. Smart marketers realize the goal is not to increase traffic to a site, but to achieve more sales, more subscribers and more...
Sales people play an important role in winning revenue for companies. It is in every organization’s best interest to enhance sales performance, especially during challenging economic times. In Turbulent Times...
It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of consumers, the more skeptical buyers become, ultimately questioning the...
In Trust Agents Chris Brogan and Julien Smith present strategies for businesses and individuals to build relationships with consumers on the Web that foster trust. In the age of the Internet, when...
In True North, the sequel to Bill George’s 2003 bestseller Authentic Leadership, readers are shown how to follow their “True North,” their internal compass that will guide...
In today’s world, Transparency – acting with candor, disclosure, integrity, and honesty – is increasingly linked to both survival and success. Not only does Transparency enhance...
Advances in technology have broken down borders, bridged oceans, and created relationships between people and cultures where none had existed before. Because of these changes, cultural differences need to be...
Stories about corporations in crisis and seismic meltdowns of corporate leaders are not new. Toxic or dysfunctional leaders are often at the center of corporate controversy and are frequently viewed as the sole villain...
