All Summaries
All Summaries
In The Green Marketing Manifesto, John Grant, a British marketing professional with over 20 years of experience, provides a green marketing blueprint for people in the field of marketing. He outlines...
In The Greater Goal, authors Ken Jennings and Heather Hyde utilize a unique approach to educate readers: imparting valuable leadership lessons through a compelling fictional narrative. Reading more...
International competition for the brightest minds has made higher education a global commodity. In The Great Brain Race, Ben Wildavsky makes the case that this latest educational globalization should...
It is undeniable that companies need growth to continue to thrive in today’s marketplace. The question that lingers in the minds of many organizational leaders – particularly those representing large companies – is...
Many recent college graduates dream of the opportunity to work at a top tech company. But relatively few make the cut and get hired by firms like Apple, Microsoft, or Google. In The Google Resume,...
According to Tom Sant, professional selling is “the most important American invention of the twentieth century,” an engine that has powered our economy and the economies of nations all over the world, for the past one...
Employees at GE have a deeply engrained and internalized process for addressing and solving the company’s problems quickly, simply, and with the involvement of people who will ultimately carry out the decision. The...
Traditionally, marketers have focused on the “four Ps”: product, price, place, and promotion. Marketing spending, however, can be a large expense for companies and it is often unclear whether that spending leads to the...
Attaining organizational excellence begins by asking the right questions, and often the ones that appear simplest are both the most difficult and the most vital to answer. Peter F. Drucker, the seminal writer on the...
The pace of life has accelerated at an amazing rate over the last few centuries. Rapid technological advancement has completely changed the way businesses operate. Global borders have blurred and geography has little...
