All Summaries
All Summaries
As Ann Rhoades and Nancy Shepherdson explain in Built on Values, the “perfect company culture” does not exist. The right culture for any company can be defined by determining what values are important...
In Built to Change, Edward Lawler III and Christopher Worley address an important and ever-prevalent element of modern business that challenges organizations big and small, old and new. That immense issue is change,...
In 1998, aerospace giant, Rockwell Collins, was representative of the outdated approach to organizational learning that existed throughout the business world. Its training program, budgeted for $17.3 million, was...
In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...
In a global economy, contemplation of culture is neither new nor unusual. In fact, it is crucial for a successful business venture. Often, when company executives seek to break into the international market or form...
In Business at the Speed of Now, John Bernard asserts that we are in the midst of the biggest economic shift in more than a century—the shift from an economy driven by mass production to an economy...
In Business Development for the Biotechnology and Pharmaceutical Industry, Martin Austin describes the basic processes needed to identify new business opportunities and to bring pharmaceutical alliances to a successful...
Technology is rapidly evolving, and the costs for keeping up are soaring. Opportunities in the market exist for companies capable of ramping-up or scaling-down operations quickly. In Business in the Cloud...
For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...
Michael Hill was a custom home builder with a company valued at $47 million when the subprime crisis hit and the nation’s housing market tanked. In 2008, Hill found himself in bankruptcy court. He realized that the...
