All Summaries
All Summaries
The years since World War II have seen rapid shifts in the relative positions of different countries and regions. Leading political economist Mancur...
According to authors Philip Kotler and John A. Caslione in Chaotics, the world has entered the chaotic Age of Turbulence. To maneuver successfully through this, businesses need the Chaotics Management System - a...
The notion of the supply chain as a strategic driver is not a new one, but the ability to implement that ideal is rare. Today’s supply chain and supplier management is more than an opportunity to save money and...
Even though e-learning has become a widely accepted practice, many organizations do not invest enough time to fully realize its potential. Instead of sticking with outdated tactics, organizations should embrace...
Marketing opportunities have exploded in the last decade, increasing customer touch-points far beyond the traditional print, television, radio, and out-of-home categories. At the same time, audience groups have become...
A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, afterwards, we concoct an...
We are in the midst of a worldwide economic shift. Thousands of people are losing their jobs every day. Many have experienced successful business careers, but now their employers are dumping them. Those who have lost...
Nudge is about choices - how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new...
Understanding brand identity is crucial for every business; yet, few actually have a well-defined brand identity that inspires legions of loyal followers. Companies that are the most successful, that consistently...
In Business Development for the Biotechnology and Pharmaceutical Industry, Martin Austin describes the basic processes needed to identify new business opportunities and to bring pharmaceutical alliances to a successful...
