All Summaries
All Summaries
In Make Their Day!, Cindy Ventrice discusses how effective recognition increases an organization’s productivity, profitability, and lowers turnover. She states that recognition must be incorporated...
Throughout human history, most countries have had more young people than old people. This is no longer true in the United States and is even less true in most western European countries and Japan. Between 2010 and 2040...
Direct marketing websites need effective copy to engage prospects and convert them to customers. In Web Copy That Sells, Maria Veloso boils more than 30 years of copywriting experience down to a five-...
Lizandra Vega wrote The Image of Success, a detailed and practical guide to putting one’s best foot forward in the working world, to help others maximize their professional success. A certified image...
In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His...
The fixation of capturing new buyers has probably been fueled by the marketer’s desire to increase revenues and profits. But, as a company pursues this goal, present customers are often overlooked. Their continued...
"When you don't know where you want to go, the wind always blows from the wrong direction." Every manager must manage two companies simultaneously: the present firm and the future firm. Neglecting the future firm will...
This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it...
In Mobile Marketing, Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explore the latest advances in mobile technology and how the burgeoning use of mobile handsets makes the medium an optimal platform...
To become more competitive, many companies now focus on creativity in solving business problems. Arthur VanGundy shatters the notion that creativity belongs to those "creative types" who exist apart from the real world...
