All Summaries

All Summaries

 
What Were They Thinking? McMath, Robert M. | Forbes, Thom Crown Business , 1998 Entrepreneurship, Marketing

Every year, more and more new products are created, backed by marketing plans, focus groups tests, and advertising campaigns. But according to one study, only 1 out of 671 new product ideas ever reaches the market and...

 
 
What To Say To Get What You Want Deep, Sam | Sussman, Lyle Addison Wesley , 1992 Communication, Human Resources, Personal Growth

Deep and Sussman present a work characterized by clarity, simplicity, and directness. However, its accessibility does not at all diminish its authoritativeness or its value to the professional at the highest level....

 
 
What To Do When There's Too Much To Do Stack, Laura Berrett-Koehler Publishers, Inc. , 2012 Productivity

Today’s fast-paced and high-pressured business environment often requires workers to spend sixty, seventy, eighty, or more hours per week on the job. Unfortunately, productivity tends to decrease as work hours increase...

Audio summary available
 
 
What the U.S. Can Learn from China Lee, Ann Berrett-Koehler Publishers , 2012 Business Strategy, Global Business

In What the U.S. Can Learn from China, Ann Lee discusses ways in which the United States can improve its economy, governance, and confidence by looking to China. The U.S. economy is the worst since the...

Audio summary available
 
 
What the Customer Wants You to Know Charan, Ram The Penguin Group , 2008 Customer Focus

The sales process used by most companies today has changed very little through the decades. Their methods for selling are still rooted in a time when supplies were tight and vendors held the cards, when orders had to...

 
 
What the CEO Wants You to Know Charan, Ram Random House , 2001 Business Strategy

From running a multi-billion dollar business to selling fruit on the street, the CEO and the vendor share the same street-smart instincts or "business acumen" that are the essential skills to running a business...

 
 
What Really Counts for CEOs Borenstein, Gal S. Borenstein Executive University Press , 2009 Marketing

At the end of the day, the CEO must determine what is and isn't working for in his or her company, and act accordingly. Yet, trapped by old-school...

 
 
What Matters Now Hamel, Gary Jossey-Bass , 2012 Change Management

In What Matters Now, author Gary Hamel presents compelling reasons to change the management model of the 20th century in order to succeed in the 21st century. The traditional management style has grown...

Audio summary available
 
 
What is the Emperor Wearing? Laurie Weiss Butterworth-Heinneman , 2004 Relationships
Once upon a time, an emperor who loved clothes was approached by two con men who made him an offer he couldn't refuse. They promised to weave him a...
 
 
What Got You Here Won't Get You There Goldsmith, Marshall | Reiter, Mark Hyperion Books , 2007 Human Resources, Leadership, Personal Growth

There are some leaders who go through life without the need for a career roadmap. Marshall Goldsmith describes these people as “grounded” and as “role models and heroes.” Goldsmith sees his role as helping successful...

 
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