All Summaries
All Summaries
In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...
Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...
In Brave Dragons, New York Times foreign correspondent Jim Yardley profiles the 2008-2009 season of an underdog Chinese basketball team, the Shanxi Brave Dragons, whose owner made the radical decision...
Success is, unfortunately, not self-perpetuating. Once a company reaches the level of industry incumbent, and must not only defend its market share among established players in the industry, but also operate in a...
In today’s workplace, five generations–Radio Babies, Baby Boomers, Gen Xers, Gen Yers and the Millenials–bring unique perspectives and experiences to the job. For businesses to compete in today’s global economy, all...
If knowledge is power, then knowledge shared is knowledge multiplied. For many years, the knowledge that Buckman Laboratories, an international specialty chemical company in business since 1945, brought to its...
In Building a Small Business that Warren Buffett Would Love, Adam Brownlee covers basic principles and concepts that any owner or would-be owner of a small business will want to consider. The...
For many people, there is more to life than making money, and happiness comes from many sources not just making a profit. Therefore, an economy based on the premise that profits are the only goal is misguided. In his...
The Great Recession has brought changes and challenges to all sectors of the economy, nonprofits included. Building Strong Nonprofits, edited by John C. Olberding and Lisa Barnwell Williams, is a...
"Building the Bridge as You Walk on It" is Robert Quinn’s final book in the trilogy focusing on personal change and organizational leadership that began with "Deep Change" in 1996. In "Deep Change," Quinn teaches that...
