All Summaries
All Summaries
In the 1950s, GM was a juggernaut, dominating every market it entered and influencing American manufacturing, marketing, and even society like no other company, before nor since. Now, as the company approaches its...
In Black Faces in White Places, Randal Pinkett and Jeffrey Robinson acknowledge that things have improved in America when it comes to race, but there is still progress to be made to leave a better...
Body Language in Business by Adrian Furnham and Evgeniya Petrova is about the signals people send and receive, the messages they transmit and decipher, and the statements they make about...
Today, the world of business is so crowded that only courageous companies with radically different business approaches can attract the attention of consumers. In BOLD, Shaun Smith and Andy Milligan...
Boring Meetings Suck by Jon Petz is intended for leaders who want to end, or at least minimize, useless time consuming meetings. To be great, a meeting must deliver real value by providing useful...
In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...
In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...
In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In Brand Relevance...
Intellectual property is the sum of the distinct components that make up a brand and the brand’s campaign. These components include the product or service’s name, logo, slogan, script of the commercial, music that...
