All Summaries

All Summaries

 
In Search of the Obvious Trout, Jack John Wiley & Sons, Inc. , 2008 Business Strategy, Marketing

The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or...

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Repositioning Trout, Jack | Rivkin, Steve McGraw-Hill , 2010 Business Strategy, Change Management, Marketing

In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...

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Business Across Cultures Trompenaars, Fons | Woolliams, Peter Capstone Wiley Publishing Ltd. , 2004 Diversity, Global Business

In a global economy, contemplation of culture is neither new nor unusual. In fact, it is crucial for a successful business venture. Often, when company executives seek to break into the international market or form...

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How the Best Leaders Lead Tracy, Brian AMACOM , 2010 Leadership

The quality of leadership can determine whether a company succeeds or fails. But how do the best leaders lead? In How the Best Leaders Lead, author Brian Tracy describes lessons he has learned about...

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Kiss That Frog! Tracy, Brian | Tracy Stein, Christina Berrett-Koehler Publishers, Inc. , 2012 Personal Growth, Productivity

Psychologists believe that the way people think about themselves has a profound effect on the quality of their lives. Negative mental attitudes or mindsets are one of the biggest obstacles that prevent individuals from...

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The Psychology of Selling Tracy, Brian Thomas Nelson , 2004 Marketing

Every day, everyone, everywhere, sells something, be it a product, a service, or an idea. Not only does an individual’s ability to sell help them to achieve substantial income, it can also provide them with lifelong...

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Earn What You're Really Worth Tracy, Brian Vanguard Press , 2012 Personal Growth

In Earn What You’re Really Worth, Brian Tracy argues that by using care, planning, goal-setting, and written exercises, people can thrive in even the toughest of economies. In order to do so, people...

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Leadership Beyond Reason Townsend, John Thomas Nelson , 2009 Leadership, Personal Growth

In Leadership Beyond Reason, Dr. John Townsend speaks from a background of both psychological and theological expertise to urge leaders to go “beyond reason,” to connect with their values, feelings,...

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Principled Selling Tovey, David Kogan Page Limited , 2012 Customer Focus, Marketing

In Principled Selling, David Tovey explains that businesses must abandon their old heavy-handed, cold-calling sales approaches and instead use social media to determine what actually stimulates today’s...

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The First-Time Manager's Guide to Team Building Topchik, Gary S. AMACOM , 2007 Management, Teams

In The First-Time Manager’s Guide to Team Building, Gary S. Topchik explains how to achieve a powerful team that can focus successfully on the desired end results. Topchik dissects the meaning of team...

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