All Summaries

All Summaries

 
Superconsumers Yoon, Eddie Harvard Business School Publishing Corporation , 2017 Customer Focus

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In...

Audio summary available
 
 
Committed Teams Moussa, Mario | Boyer, Madeline | Newberry, Derek John Wiley & Sons, Inc. , 2016 Teams

Based on research conducted at Wharton’s Executive Development Program, Mario Moussa, Madeline Boyer, and Derek Newberry have devised a three-step framework for building passionate and committed teams: Set a direction...

Audio summary available
 
 
All In Breedlove, Stephanie Greenleaf Book Group Press , 2017 Business Biographies

Care.com HomePay CEO Stephanie Breedlove cofounded and built a successful business by fully committing to her goals. In All In, she shares the insights that she has gained on her 20-year journey of...

Audio summary available
 
 
The Business Blockchain Mougayar, William John Wiley & Sons, Inc. , 2016 Technology

Most people have heard of cryptocurrencies such as Bitcoin and Ethereum, and many may even recognize the blockchain technology they rely on. However, the blockchain’s application in cryptocurrencies represents only a...

Audio summary available
 
 
Visibility Marketing Avrin, David The Career Press, Inc. , 2016 Marketing

As a result of today’s highly competitive and dynamic business environment, it is no longer enough for companies to simply be good at what they do. Rather, they must create and communicate competitive advantages to...

Audio summary available
 
 
Le marketing de visibilité Avrin, David The Career Press, Inc. , 2016 French

Aujourd’hui, le monde des affaires actuel est ultra dynamique et concurrentiel. De ce fait, pour les entreprises, être efficaces dans leur domaine ne suffit plus. Pour prospérer, elles doivent plutôt se forger des...

 
 
Sichtbarkeitsmarketing Avrin, David The Career Press, Inc. , 2016 German

Aufgrund des aktuellen konkurrenzstarken und dynamischen Geschäftsklimas reicht es nicht mehr aus, dass Unternehmen ihre Sache einfach nur gut machen. Vielmehr müssen sie Wettbewerbsvorteile erschaffen und diese gegenü...

 
 
Marketing de visibilidad Avrin, David The Career Press, Inc. , 2016 Spanish

El medio empresarial marcadamente competitivo y dinámico de hoy ya no permite que las empresas se contenten solo con hacer las cosas bien, sino que, para ser prósperas, deben generar y comunicar ventajas competitivas a...

 
 
Visibility Marketing (Chinese) Avrin, David The Career Press, Inc. , 2016 Chinese
 
 
Communicate Like a Leader Booher, Dianna Berrett-Koehler Publishers, Inc. , 2017 Communication

Becoming an effective leader requires a different suite of skills than being a good manager. Nowhere is this more evident than with communication skills. Managers promoted to leadership positions often struggle to...

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