All Summaries

All Summaries

 
Brand Leadership. Aaker, David A. | Joachimsthaler, Erich The Free Press , 2000 Customer Focus, Leadership, Marketing

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...

 
 
The Working Life Ciulla, Joanne B. Times Books , 2000 Human Resources, Major Works, Personal Growth

Americans live in a work-oriented society where, even though there is more freedom, flexibility, convenience, and efficiency, work determines the lives of most individuals. It is a culture of paradox that celebrates...

 
 
Profit Building Ludy, Perry J. Berrett-Koehler Publications , 2000 Productivity, Teams

Ludy's five-step process shows how to organize teams with the specific purpose of improving profit. When employees are involved in the cost reduction strategy and are actively seeking creative ways to cut costs and...

 
 
e-Profit Cohan, Peter S. AMACOM , 2000 Management, Productivity, Technology

In 1998, $74 billion worth of electronic commerce was conducted, and by the year 2002, that figure is expected to grow to $1.2 trillion. Obviously, e-commerce cannot be considered a short-lived management fad, but a...

 
 
Trusted Partners Lewis, Jordan D. The Free Press , 2000 Management, Productivity

In today’s business climate, alliances hold sway as an effective competitive strategy for businesses of all sizes, whether the alliance is between rivals, customers and suppliers, any combination of firms, mergers and...

 
 
Emotional Value Barlow, Janelle | Maul, Dianna Berrett-Koehler Publishers , 2000 Customer Focus, Personal Growth, Relationships

Not only is emotion central to human life in terms of its role in interactions with family and friends, it is also becoming increasingly recognized as a critical aspect of interactions in the service economy. In fact,...

 
 
The ROI of Human Capital Fitz-enz, Jac Amacom , 2000 Human Resources, Leadership, Productivity

Although current conventional wisdom says that people (human capital), rather than money, facilities, or equipment, are the lifeblood assets of any business, still there is no reliable means of quantifying the...

 
 
A Future Perfect Micklethwait, John Times Books , 2000 Economics & Finance, Global Business, Management, Productivity

Without a doubt, globalization-the integration of the world economy-has become the most important economic, political, and cultural phenomenon of the times, reshaping business, transforming the lives of individuals,...

 
 
Clients for Life Sheth, Jagdish | Sobel, Andrew Simon & Schuster , 2000 Customer Focus

The executives and managers of today are highly sophisticated, educated, and informed buyers who select professional advisers from increasingly competitive service industries. Thus, these advisers must do more than...

 
 
e-Service Zemke, Ron | Connellan, Tom AMACOM , 2000 Customer Focus, Technology

On the Web, differentiation by location, price, and/or product is meaningless. Moreover, because the Net’s infrastructure is largely in place, technology no longer represents a competitive edge. Thus, in order to...

 
Syndicate content