All Summaries
All Summaries
In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task...
Many entrepreneurs will claim that they got lucky or were in the right place at the right time when asked why or how their businesses succeeded when so many others fail. In Get Lucky, authors Thor...
In today's business environment, it is not unusual to be managing several generations at once. While everyone may be talented, hardworking, and committed to the organization, professionals of different ages have...
In the years ahead, the workplace will be characterized by high degrees of demographic diversity. Today, there are four generations represented in the workforce: the Silent Generation (born between the Great Depression...
Every company engages in some form of game play, whether knowingly or not, yet most companies do not understand the detriment these games can have on productivity and profitability. In Games at Work,...
On today’s demanding advertising scene, grabbing and keeping consumers’ attention, or loyalty, is key to ensuring a brand’s success. In Game-Based Marketing, Gabe Zichermann and Joselin Linder show...
What will the world look like in the year 2020? Author Robert J. Shapiro believes there will be significant changes caused by globalization, aging societies, and the rise of America as a sole superpower. These...
For many years, managers analyzed risks separately, without considering how they affected the business entity as a whole. In many cases, risk management was handled by the company’s chief financial officer, who often...
In Full of Bull, McClellan uses his thirty-two years of experience as a securities analyst on Wall Street to help individual investors decode the Street’s confusing advice and make better investment...
Successful products not only depend on a good idea; they also require cost-effective manufacturing, customers who are willing to buy, and strong marketing and distribution programs. The steps leading from product...
