All Summaries
All Summaries
It happens to the best of companies. The quest for higher profits in markets where growth is low or non-existent results in higher revenues with lower profit margins. This problem can go undetected for months because...
In today’s corporate environment, many individuals feel pressured to compromise their values, principles, or beliefs. They compromise what they know is right because they believe that is what it takes to get ahead. But...
In The Connect Effect, Michael Dulworth provides readers with a simple networking framework (the right people, the right conversations, the right time) and set of tools for developing personal,...
Executives and sales representatives need the help of others to grow their businesses and achieve success. Co-workers, employees, and clients are vital parts of most enterprises, but very often executives and sales...
In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...
In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...
In this revised edition of The Corporate Culture Survival Guide, Edgar H. Schein examines the basic definition of corporate culture, why culture is important in the first place, how to work with it at...
The health care system in the United States is entering a period of transition as reform efforts stand to affect the entire industry over the next few years. In The Corporate Transformation of Health Care...
In The Corporate Whistleblower’s Survival Guide, Tom Devine and Tarek F. Maassarani offer guidance to private sector employees who are weighing the crucial decision on whether to blow the whistle on...
Most Americans assume that the economy will continually operate in a way that is both effective and orderly. However, recent economic, environmental, and energy-related trends have emerged which challenge this...
