All Summaries
All Summaries
Executives and sales representatives need the help of others to grow their businesses and achieve success. Co-workers, employees, and clients are vital parts of most enterprises, but very often executives and sales...
In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...
In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...
In this revised edition of The Corporate Culture Survival Guide, Edgar H. Schein examines the basic definition of corporate culture, why culture is important in the first place, how to work with it at...
The health care system in the United States is entering a period of transition as reform efforts stand to affect the entire industry over the next few years. In The Corporate Transformation of Health Care...
In The Corporate Whistleblower’s Survival Guide, Tom Devine and Tarek F. Maassarani offer guidance to private sector employees who are weighing the crucial decision on whether to blow the whistle on...
Most Americans assume that the economy will continually operate in a way that is both effective and orderly. However, recent economic, environmental, and energy-related trends have emerged which challenge this...
Why is it that there is a record number of employees who no longer trust the management of the companies for whom they work? What is being lost – or left unsaid – in the communication between executive leadership and...
In The Cult of the Leader, Christopher Bones argues that the cult that now surrounds leadership and leader development is dangerous, not just for business but for all of society. According to Bones,...
In today’s hypercompetitive economy, success depends on the ability to function effectively in culturally diverse situations. Traditionally a person’s IQ, or cognitive intelligence, was considered a critical predictor...
