All Summaries
All Summaries
Executives today are confronted with a paradox. The public holds business leaders in low regard, mistrusts what they say and the motives behind what they do, and sees big companies as too powerful and much more...
The price of prescription drugs is high and steadily rising. Through Medicare and Medicaid, much of the costs are absorbed by the government, and thus by the taxpayers. With these costs becoming more and more...
Winning and keeping the right customers is the key to sustaining increased profitability and growth. According to Gordman, customers fall into one of two categories: core customers and opportunistic customers. Core...
The world will soon face a massive talent shortage, especially in the areas of science, technology, engineering, and mathematics. Every nation in the world will be uniquely affected by this crisis, and each will...
In Relationship Marketing, Gordon’s guidelines for creating an entirely new marketing process are built on the alignment of process, culture, values, leadership, strategy, structure, people, technology, and knowledge...
Business professionals who fail to hone their nonverbal communication skills are quickly becoming non-competitors in today’s marketplace. New and sophisticated videoconferencing technology requires fluency in body...
Numerous organizations employ business leaders who set clear goals, communicate openly, treat people fairly, hold them accountable, and create trusting relationships. However, there’s often something critical missing....
Recognition is an important and powerful tool that managers often do not use to full advantage. However, the effective use of recognition becomes even more critical in turbulent or difficult times when finding and...
There is a crisis in business today: the invisible employee. Feeling overlooked, ignored and unappreciated, invisible employees fight...
Though the seemingly simple act of communication is as natural to humans as breathing and eating, every individual occasionally runs across someone else who is not easily “reachable.” In Just Listen,...
