All Summaries
All Summaries
In Critical Condition, Pulitzer Prize-winning investigative journalists Donald Barlett and James B. Steele go behind the scenes of the health care system, citing evidence that American spends more on...
In The Why of Work, Dave and Wendy Ulrich contend that organizations that have found ways to engage their employees are rare in American industry. Most fail to transmit positive attitudes and define...
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
Over the last half century, mergers and acquisitions (M&A) have played a defining role in shaping the corporate landscape. In Intelligent M&A, Scott Moeller and Chris Brady illustrate that by...
The “great recession” has completely changed today’s economic climate. Consumers are buying less and saving more, banks are lending very little money, and conservationist policies are emerging from developed nations,...
Customer decisions are based on more than price or product; they are founded on every detail of the purchasing experience, including the salesperson, the message, the interaction, and the website. When these factors...
Management is a complex position. Beyond the actual supervising of employees, a task that employs all manner of leadership, communication and delegation skills itself, managers must also possess a firm grasp on the...
In this revised edition of The Corporate Culture Survival Guide, Edgar H. Schein examines the basic definition of corporate culture, why culture is important in the first place, how to work with it at...
Mergers and acquisitions (M & A) and other corporate development deals have never been more important than they are today. But a variety of factors – including globalization, the speed with which deals are closed,...
Many companies fear that adopting environmentally sustainable policies will reduce their profits or that trumpeting their achievements will only invite criticism from environmental activists that they failed to do more...
