All Summaries
All Summaries
The “great recession” has completely changed today’s economic climate. Consumers are buying less and saving more, banks are lending very little money, and conservationist policies are emerging from developed nations,...
Accountability is one of the best written management books that advocate freedom and responsibility without control in managing business...
This book helps you better understand the meaning of leadership. It opens your eyes that leadership skills can be developed. All you need is make conscious efforts into...
Achieve Sales Excellence is based on a 14-year study by the HR Chally Group that surveyed over 80,000 customers in fifteen industries and revealed a new paradigm for business-to-business selling. While...
Achieving Total Quality Management is a compact guide to the concepts, methods, and techniques for achieving Total Quality. Written by French quality expert, Périgord, this book (originally published...
It is often assumed that great sales people are naturals. But in Act Like a Sales Pro, author Julie Hansen asserts that what is seen as natural talent is actually the result of years of hard work and...
In Adaptability, author Max McKeown explores one of the most important human characteristics: the ability to adapt. With seven billion people on earth struggling to survive, it has never been more...
The fixation of capturing new buyers has probably been fueled by the marketer’s desire to increase revenues and profits. But, as a company pursues this goal, present customers are often overlooked. Their continued...
Economists and business leaders alike are still trying to understand the forces that led to the United States’ current economic woes. Some believe it is a down financial cycle or a recession, but in Aftershock...
In the 1960s, an age-based "get-them-young-before-some-other-brand-gets-them" marketing mantra emerged in answer to the suddenly large and growing young adult consumer market. According to Wolfe and Snyder, however,...
