All Summaries
All Summaries
Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...
Communication is one of the most important tools leaders can use to focus their employees on understanding, embracing, and delivering a company’s strategy. However, most individuals reach positions of leadership...
We live in an on-demand economy where information is literally at our fingertips 24 hours a day, 7 days a week. Long gone are the days when consumers sit idly by as advertisements are pushed to them through a single...
In Idea Stormers, Bryan W. Mattimore provides techniques to channel the creative thinking of groups to find solutions to business challenges. Mattimore, an innovation consultant, has decades of...
In Talent Leadership, John Mattone contends that the human capital asset is the most critical variable driving operational excellence. He aims to help business leaders use various methods of behavior...
In 10 Steps to Successful Time Management, communications consultants Cyndi Maxey and Kevin O’Connor explain how to view time as a resource. The key is to achieve an understanding of what matters in...
We frequently attribute great accomplishments to great talent. However, if success depends on talent alone, then why do we all know talented people who are not successful? In Talent Is Never Enough,...
Exceptional leadership makes a difference. Without efficient leadership, organizational goals cannot be achieved, nor can progress be attained, but becoming an exceptional leader is not easy – it takes hard work,...
Some people are clearly much more effective at communicating than others. But why do people tune into some messages, and tune out others? Why do some messages stick? As John Maxwell, internationally respected...
In all aspects of life, from the professional world to family interactions, good thinkers help solve problems. In How Successful People Think, Maxwell discusses the 11 skills that good thinkers exhibit...
