All Summaries
All Summaries
Marketing in the Age of Google is a guide to harnessing the power of online search and incorporating search into business strategies. It is important to understand search, build a successful search...
Quit being a girl. Unlearn the things you were taught with during early childhood about being overly nice. Being polite, soft-spoken,...
Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of...
The premature arrival of the future is a major problem for business managers. Most businesses are involved in what happened yesterday rather than in managing what will happen tomorrow. Today is all that you can control...
In "Click," author George C. Fraser reveals offers anyone longing for meaningful connections in and out of the office Ten Truths regarding how to find their social voice, cultivate their beneficial offerings to others...
Successful innovation involves establishing goals and the actual implementation of ideas. The goals, which cover either improving existing product lines or establishing new lines or businesses, help shape growth based...
In The Big Shift, renowned social entrepreneur Marc Freedman confronts the problem of an increasingly aging population and a society ill-prepared to make use of its knowledge and expertise. However,...
Twenty-five years ago, Southwest reinvented air travel with its low fares and irreverent style. Today, the company keeps air fares at rock-bottom levels by keeping costs low, satisfies customers by getting them and...
- Truly enlightening is the discovery that while these companies belong to diverse industries, their brand of gutsy leadership, culture and philosophy share a common...
When Deepwater Horizon, a massive oil-drilling rig leased by BP, exploded in April 2010, it killed 11 people and released more than 200 billion gallons of oil into the Gulf of Mexico. The ecological disaster was...
