All Summaries
All Summaries
Why would an adult hand themselves over to be managed by someone else? That is the question posed by author Geoff Burch in his self-employment how-to book, Self-Made Me. According to Burch, working in...
Selling Blue Elephants by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...
Since the early 1990s, rapidly advancing technologies and an increasingly savvy consumer market have threatened to make the traditional salesperson’s role irrelevant. The old role of sales—showing customers why one...
In Separately Together, C. Marlena Fiol and Edward J. O’Connor delineate a process for building a harmonious, productive, and mutually beneficial relationship between the administrators and medical...
We have all been treated rudely or thoughtlessly by a cashier, clerk, waiter, or manager at some point. Most people probably do not have to think back too far to find an example. But why does this happen? Why should...
In Service Innovation, innovation strategist Lance A. Bettencourt shows marketers what they need to do to ensure that customers’ service needs are met. Based on the author’s nearly 20 years of...
In Seven Strategies to Improve Your Bottom Line, E. Preston Gee outlines different tools and strategies that can help healthcare executives cut costs and improve their hospital’s efficiency and overall...
Change management should, theoretically, be an ongoing element of every company’s growth. However, with three-quarters of all change initiatives failing to achieve the intended results, change management has become a...
In Share This!, Deanna Zandt discusses how social networks allow individuals to share their stories with a large number of people at a time by observing what others are posting over time. When...
In Shopper Marketing, editors Markus Ståhlberg and Ville Maila offer articles from 35 experts around the world that address one of the fastest growing new areas of marketing: shopper marketing. The...
