All Summaries
All Summaries
Many sales professionals find it a daily struggle to understand women customers. The way women interpret behavior, hear unexpected meanings, take in "...
It has become fashionable to accept ideas without in-depth knowledge of their underlying foundation and without any long-term commitment. Organizations need to move from the current either/or mindset to an and also...
Because every business is a living system, the cornerstone principles of the life sciences are just as relevant for organizations as they are for organisms. Thus, for managers to view their companies from the point of...
The moment we all open our eyes in the morning, the decision process begins, and continues to happen all throughout our day until we fall asleep at the end of it...
Techno-ready marketers recognize that conventional "analog" marketing techniques do not work in a digital world. Instead, cutting-edge technologies demand cutting-edge marketing practices rooted in the following...
Leaders must be able to keep their cool while inspiring others to adhere to high standards, produce excellent work, and continuously raise their game. The best business leaders think clearly, communicate their thoughts...
A new role, that of the corporate performance management (CPM) executive, is rapidly emerging in companies, government agencies, and nonprofit organizations as a means to ensure effective and efficient alignment of...
Most aspects of business equate to a process. However, those processes are frequently not as efficient or effective as they could be. Business process improvement or BPI can help companies demonstrate greater customer...
Product commodification, disintermediation, e-commerce, customer relationship management, and business partnering are the major selling transformations that are rapidly changing traditional business-to-business buyer-...
In his foreword, Stephen Lundin (coauthor of Fish, Fish Tales, and Fish Sticks) notes that change agents worldwide have rewritten the rules of change and motivation, and initiated massive cultural revolutions, in...
