All Summaries

All Summaries

 
Everything I Know About Marketing I Learned from Google Goldman, Aaron McGraw-Hill , 2011 Marketing

Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...

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The Complete Guide to Hiring and Firing Government Employees Liff, Stewart AMACOM , 2010 Human Resources, Leadership Development

The key to success for any manager is the quality of the people they hire. Due to complex laws, rules, regulations and hiring procedures, hiring quality government employees is no easy task. In The Complete...

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The Innovation Zone Koulopoulos, Thomas M. Davies-Black Publishing , 2009 Innovation, Management

Successful companies have built innovation into their corporate cultures, looking beyond their research and development departments for innovative ideas. In The Innovation Zone, author and management...

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Customer-Driven Operations Management Ahoy, Christopher K. McGraw-Hill , 2009 Customer Focus

In Customer-Driven Operations Management, Christopher K. Ahoy proposes that an organization can have an advantage over its competition if it strives to become the best by moving from survival mode to...

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ISD From the Ground Up Hodell, Chuck ASTD Press , 2006 Business Strategy, Personal Growth

ISD From the Ground Up by Chuck Hodell provides the basics of good instructional system design (ISD), including practical ways to apply ISD principles. The book presents instructional design as a...

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Heroic Leadership Cohen, William A. Jossey-Bass , 2010 Leadership

Peter F. Drucker, the “father of modern management,” promoted heroic leadership throughout his career, noting “The Army trains and develops more leaders than do all other institutions together—and with a lower casualty...

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Chinamerica Jones, Handel McGraw-Hill , 2010 Economics & Finance, Global Business

Within the past 10 years, China has evolved from a third world country into one of the most economically powerful countries in the world, second only to the United States. With China’s government-backed development of...

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iBrain Small, M.D., Gary | Vorgan, Gigi Collins Living , 2008 Technology

In iBrain, Gary Small and Gigi Vorgan show how digital technology is changing how the human brain functions. Not only do people think, behave, and feel differently as a result of daily exposure to high...

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Inside the Physician Mind Bujak, Joseph S. Health Administration Press , 2008 Health Care, Relationships

Many healthcare organizations struggle to communicate effectively with physicians and engage them, particularly when dealing with change implementation. In Inside the Physician Mind, Joseph S. Bujak...

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Networking for People Who Hate Networking Zack, Devora Berret-Koehler Publishers, Inc. , 2010 Communication, Relationships

People who are introverts often hate to network. While extroverts, socially-oriented people who excel in group situations, are typically right at home at networking events, introverts, reflective and reclusive people,...

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