All Summaries
All Summaries
Western management culture encourages a bias toward quick solutions, immediate action, and the avoidance of problems. While today’s managers may appear to convey strength and good strategic decision making, Frank...
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...
In Corporate Culture, Naomi Stanford shows how a company’s culture can make or break the organization and that getting the culture right is a fundamental part of a successful business strategy. She...
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
The Art of War was written in China around the 6th century BCE. The writings are attributed to Sun Tzu, a valiant general of that time. The text includes not only the writings of the original author...
Today, competition is fierce and more determined than ever, and the challenges of business are greater and more demanding. The only way to survive and thrive is to build a great business that can withstand the economic...
Modern, high-achieving women are more confident than their predecessors, but they also feel more stress about their futures. Their passion to succeed is overshadowed by the uncertainty of what they are trying to...
Few concepts in the United States are as deeply rooted as the American Dream. Hard work, determination, a willingness to take risks – these are the qualities needed to succeed, at least in the common narrative....
In At the Crossroads, Philip Coltoff examines how not-for-profit organizations can address today’s critical issues in ways that will help redefine their missions and expand their visions. Not-for-...
Tim Giehll and Sara Moss’s Human Capital Supply Chains shows how companies can decrease the cost of human capital and improve the quality of the workforce by getting to know their human capital supply...
