All Summaries
All Summaries
Lizandra Vega wrote The Image of Success, a detailed and practical guide to putting one’s best foot forward in the working world, to help others maximize their professional success. A certified image...
In Crush It! author Gary Vaynerchuk describes how anyone can harness the power of the Internet to turn their passion (no matter how obscure or crazy) into a revenue making business. His...
Lobbying and wielding influence over key decision makers are activities often associated, somewhat unflatteringly, with Washington, D.C. The reality is that lobbyists have influence and successfully sway lawmakers to...
During the summer of 2010, the world watched televised coverage of Greeks rioting after their wages, pensions, and social welfare programs were cut. No one should have been shocked by these images. According to Belgian...
According to Joeri Van den Bergh and Mattias Behrer, the authors of How Cool Brands Stay Hot, there are more than 70 million Gen Yers in the U.S. alone, accounting for more than $200 billion in...
In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...
It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of consumers, the more skeptical buyers become, ultimately questioning the...
An anthropological study seems like it ought to take place deep in untamed jungles with wildly exotic cultures, but Paco Underhill has founded a company based on applying the principals of environmental psychology to...
Over the past twenty years, women have gained significant cultural, social, and economic influence. Women enjoy greater buying power than ever before, and they prefer to spend their money at businesses that provide...
Employees at GE have a deeply engrained and internalized process for addressing and solving the company’s problems quickly, simply, and with the involvement of people who will ultimately carry out the decision. The...
