All Summaries
All Summaries
In Plan B, David Kord Murray contends that one of the worst problems in business is the failure of detailed strategic plans that have taken a great deal of time and money to develop. The problem is...
In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...
Good Works! by Philip Kotler, David Hessekiel, and Nancy R. Lee provides actionable advice for corporate executives and managers on how to integrate marketing and corporate social initiatives into a...
Successful companies have built innovation into their corporate cultures, looking beyond their research and development departments for innovative ideas. In The Innovation Zone, author and management...
Kouzes and Posner's The Leadership Challenge was first published in 1987, and revised in 1996 and 2002, to become one of the bestselling leadership books of all time. Although each revision was offered to address the...
The Leadership Challenge, one of the best-selling leadership books of all time, is considered by many as the most trusted source on becoming a better leader. With this fourth edition, James M. Kouzes...
Although the context of leadership has changed significantly in recent years due to factors like globalization and new technologies, the content of leadership has remained constant. In The Truth About...
For more than two decades, James Kouzes and Barry Posner have studied leaders and behaviors that lead to achieving extraordinary results. They discovered that one of the most important leadership practices is...
Evidence-Based Management in Healthcare is a compendium of essays and articles that support the use of evidence-based decision making. Authors Anthony Kovner, David Fine, and Richard D'Aquila argue that good managerial...
The Rowers’ Code by Marilyn Krichko with Jane Rollinson tells the story of what it takes to build a great team. This business parable follows a team of eight people with a new manager as they...
