All Summaries
All Summaries
Successful companies have built innovation into their corporate cultures, looking beyond their research and development departments for innovative ideas. In The Innovation Zone, author and management...
In Marketing 3.0, companies approach consumers as whole human beings, catering to their hearts, minds, and their spirit of being by pacifying the anxieties they are feeling about today’s environmental...
Good Works! by Philip Kotler, David Hessekiel, and Nancy R. Lee provides actionable advice for corporate executives and managers on how to integrate marketing and corporate social initiatives into a...
In Plan B, David Kord Murray contends that one of the worst problems in business is the failure of detailed strategic plans that have taken a great deal of time and money to develop. The problem is...
In The Power of Reputation, public relations leader Chris Komisarjevsky explains how to build and leverage character, communication, and trust. In every facet of life, a good reputation is among our...
In Spark, Frank Koller examines the employment policy of the 114-year-old Lincoln Electric Company, which has remained successful through two world wars, the Great Depression and other economic crises...
Risk plays a role in everyday life. While individuals take precautionary steps against risk without thinking about it, organizations and businesses take great strides to acknowledge and fight against risk. In...
As the U.S. Army faces new types of missions and adopts complex technologies, the issue of leadership is more important than ever. In Leadership: The Warrior’s Art, editor and author Christopher...
Leaders are not born; they are developed. Furthermore, leadership is not a characteristic confined to business, but is a way of thinking and a way of living. In the thoroughly revised Leadership: The Inner Side...
Virtual presentations—videoconferences, webinars, and podcasts—are becoming increasingly popular and a greater element of everyday business communication. Improved technology has transformed virtual presentations into...
