All Summaries
All Summaries
Being able to work with people is one of the most important factors in determining success on the job. The things that we need to improve our jobs are only a conversation away. Ideas go unexpressed or unheard because...
For at least the past five years, it has become commonplace for leaders to cite a challenging business environment as the primary reason for poor results. Rising costs, customer expectations, government regulations,...
Engaged, talented employees are a company’s greatest resource. Yet many mangers fail, through both neglect and ignorance, to bring out the best in their workforce. To determine the crucial components of great...
Change happens. There is simply no stopping it. In 10 Steps to Successful Change Management, George Vukotich offers those faced with change at an organizational level a systemized, ten-step system to “...
The new media environment is “always on,” accessible to audiences from anywhere at any time, and responsive to their control. The world of marketing is now at the beginning of a consumer-centric digital age in which...
It is undeniable that companies need growth to continue to thrive in today’s marketplace. The question that lingers in the minds of many organizational leaders – particularly those representing large companies – is...
Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...
In Make Their Day!, Cindy Ventrice discusses how effective recognition increases an organization’s productivity, profitability, and lowers turnover. She states that recognition must be incorporated...
Throughout human history, most countries have had more young people than old people. This is no longer true in the United States and is even less true in most western European countries and Japan. Between 2010 and 2040...
Direct marketing websites need effective copy to engage prospects and convert them to customers. In Web Copy That Sells, Maria Veloso boils more than 30 years of copywriting experience down to a five-...
