All Summaries

All Summaries

 
The Analytical Marketer Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 Marketing

In today’s business world, data and analytics continue to gain importance in all functional areas, including marketing. Organizations are discovering that analytics can be used to better understand and improve the...

Audio summary available
 
 
Le professionnel du marketing analytique Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 French

Dans le monde moderne des affaires, les données et l’analytique continuent de prendre de plus en plus d’importance dans tous les domaines fonctionnels de l’entreprise, y compris celui du marketing. Les entreprises...

 
 
Der analytische Marketingexperte Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 German

In der heutigen Geschäftswelt gewinnen Daten und Analysen in allen Funktionsbereichen zunehmend an Bedeutung, auch im Marketing. Unternehmen stellen fest, dass sie mithilfe von Analysen die Kundenerfahrung besser...

 
 
El mercadólogo analítico Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 Spanish

En el mundo empresarial actual, los datos y la analítica siguen adquiriendo importancia en todas las áreas funcionales, incluida la mercadotecnia. Las organizaciones están descubriendo que la analítica puede servir...

 
 
The Analytical Marketer (Chinese) Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 Chinese
 
 
Superconsumers Yoon, Eddie Harvard Business School Publishing Corporation , 2017 Customer Focus

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In...

Audio summary available
 
 
Committed Teams Moussa, Mario | Boyer, Madeline | Newberry, Derek John Wiley & Sons, Inc. , 2016 Teams

Based on research conducted at Wharton’s Executive Development Program, Mario Moussa, Madeline Boyer, and Derek Newberry have devised a three-step framework for building passionate and committed teams: Set a direction...

Audio summary available
 
 
All In Breedlove, Stephanie Greenleaf Book Group Press , 2017 Business Biographies

Care.com HomePay CEO Stephanie Breedlove cofounded and built a successful business by fully committing to her goals. In All In, she shares the insights that she has gained on her 20-year journey of...

Audio summary available
 
 
The Business Blockchain Mougayar, William John Wiley & Sons, Inc. , 2016 Technology

Most people have heard of cryptocurrencies such as Bitcoin and Ethereum, and many may even recognize the blockchain technology they rely on. However, the blockchain’s application in cryptocurrencies represents only a...

Audio summary available
 
 
Visibility Marketing Avrin, David The Career Press, Inc. , 2016 Marketing

As a result of today’s highly competitive and dynamic business environment, it is no longer enough for companies to simply be good at what they do. Rather, they must create and communicate competitive advantages to...

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